Ivy Leaf - Winter 2008

A Feather in Her Cap


Chancellor Lori J. Bechtel received the 2007 “Journal of Public Policy & Marketing” Thomas C. Kinnear Award. The award recognizes articles that have made a significant contribution to the understanding of marketing and public policy issues within the past three years.

Bechtel’s article, “Heightening Adolescent Vigilance Toward Alcohol Advertising to Forestall Alcohol Use” was one of five nominated for the award. Bechtel co-authored the article with Marvin E. Goldberg, Keith E. Niedermeier, and Gerald J. Gorn.

She will be honored with a plaque at the 2007 Public Policy & Marketing Conference in June 2008.

Bechtel co-authored the article with three other contributors, including Marvin E. Goldberg, who serves as the Irving and Irene Bard Professor of Marketing for the Smeal College of Business Administration at Penn State.