Girard presents papers at Marketing Conference

Wednesday, October 3, 2012 - 313 hits

Tulay Girard, associate professor of marketing at Penn State Altoona, presented two papers at the Atlantic Marketing Association Conference in Williamsburg, Virginia, in late September. She presented the empirical research paper "Measuring Consumer-Based Brand-Equity Using Services Branding Triangle" with her co-author, Musa Pinar, professor of marketing at Valparaiso University. Girard also presented a pedagogical paper, titled "Enhancing Business Education with the Use of an iPad App: iPocket Coach," with her honor student and co-author, Rachel Christie Litzinger. The extended abstracts of the papers have been published in the conference proceedings.