Penn State Altoona: The Proper Name
To prospective students, parents, and Pennsylvania residents, the Penn State name and location of a campus will mean more than an administrative/academic designation such as "college." Campus names should always be used for location-specific references.
Therefore, when communicating with external audiences, do not use the names such as Abington College, Altoona College, Berks-Lehigh Valley College, etc. They refer to administrative/academic entities and should be used only in that context.
When you refer to Penn State Altoona, use the full name on first mention and the partial name indicated on subsequent mention.
College or campus?
Altoona College is not a Penn State location name. It refers to an administrative/academic entities and should be used only in that context and only as necessary to clarify the academic standing of the location.